Get Retail Ready
A step-by-step process to discover if your product fits on a busy super market shelf
does this sound like you
You have a food product ready to be stocked and have spent time and money trying get it onto the supermarket shelves but:
You don’t know WHO to contact and how to present and position your product to the right buyer.
You are unsure if your product is different enough to STAND APART from competitor products.
You are excited, yet overwhelmed, about being a small producer in a highly dominated market and how to BE NOTICED.
Having a clearer understanding of the retail market and how to find the contacts relevant to your product.
Knowing the right steps to take and the process needed to get your product ‘retail ready’.
Feeling confident that your product is positioned in the right way and ready to be put in front of the right buyer.
GET RETAIL READY
Having your product stocked at the supermarket may seem like a dream. In fact, it is about following a tried and tested framework.
I offer a tailored, affordable service that will look at the marketplace and identify any changes needed for your product to stand out. I will guide you on a clear path to ensure your product is seen in the best possible light for a potential buyer.
This will ensure the next part of your journey aligns with the opportunities in the market.
How it works
2 HOUR IN-DEPTH ZOOM MEETING
This is an intensive session to profile what stage you are at in your product journey. We will explore the frustrations you may have experienced and the vision you have. It will help to identify any gaps to address to achieve your goals. It will help to understand what we need to focus on. You will receive a recording of this meeting for your future reference.
RESEARCH TO COMPARE YOUR PRODUCT TO THE MARKETPLACE
Whilst you may have already completed some research, this will need to be reviewed and updated so that we can be on the same page in our understanding.
A CLEAR PLAN OF WORKING TOGETHER SO THAT I UNDERSTAND YOUR GOALS AND ASPIRATIONS
This will help you to see the process and detail required. It will clearly lay out what is to be delievered by both of us so that there are no hidden surprises.
GAP ANALYSIS – AN OVERVIEW OF THE RETAIL MARKETING AND WHERE YOUR PRODUCT CURRENTLY SITS
This process helps to identify any gaps within the overall market, which retailers stock what and helps to identify how unique your product is and the retailer that needs it most.
A WRITTEN REPORT THAT DETAILS THE KEY AREAS OF THE MARKET THAT AFFECTS YOUR PRODUCT AND ITS POSITION WITHIN IT
This provides a clear benchmark of where your product sits, so that we can use it to reference and grow from and address problem points and make changes knowing we’ve done our research and are fully equipped with all the facts.
Hello, I’m Ally...
I would like to share my knowledge and experience to support you down the path to get your product retail ready, in front of the right buyer and onto the supermarket shelves.
I want to stand up for the hard-working people who put in the graft and just want a fair price for their efforts.
My mission is to show small business entrepreneurs that with the right process they will be better placed to find the retailer who will want to stock their product for their customers to enjoy.
“Having worked with Ally on a number of occasions I’m very pleased to say she is open, conscientious and a thorough person. A great communicator who is helpful and supportive in all that she does. You really are in safe hands!”
– Ian Denby
Confident in your product being ‘retail ready’ to put in front of the right buyer.
Clearer about how the retail market works and where your product fits in.
Ready to get your product on a supermarket shelf with its own unique barcode!
WANT TO 'GET RETAIL READY'?
Discover if your product fits on a busy market shelf and be one step closer to getting stocked!
frequently asked questions
What if I can't afford your services?
Don’t worry! I can be flexible and offer different packages based upon how much you would like me to be involved or I can support you to carry out the work yourself.
What is a JBP?
JBP stands for Joint Business Plan. Many retailers’ use these to put all of the information in one document. This includes the products, pricing, media, marketing support package, overrider and general business details. This is signed by both parties and is like an annual contract to work from.
How long does the listing process take?
Good question, unfortunately not a straightforward one to answer. It can depend upon buyer engagement, range review windows – in some categories these only happen once a year or less and they can be rated from 1* to 5*.
What is a USP?
A unique selling proposition. This is what sets you apart from your competitors, why is your product going to appeal to a customer – is it price, ethic, packaging or ingredients.